Netflix and Amazon Go Global: Majority of New Originals Come from Outside the U.S.

Get ready to expand your streaming horizons! Netflix and Amazon, the streaming giants, are increasingly looking beyond American borders for their next big hit. According to Ampere Analysis, over 50% of new original content ordered by these platforms in the last quarter originated from outside the United States. This shift signifies a major change in the streaming landscape and highlights the growing demand for diverse and international stories.

Here’s the breakdown:

• Netflix: 53% of their new original orders came from international creators, representing a significant jump from previous quarters.

• Amazon: 56% of their new original orders were from international sources.

But it’s not just about the numbers. This trend reflects a conscious effort by these platforms to tap into the diverse global talent pool and cater to a wider audience. This shift is driven by several factors, including:

• Growing international subscriber base: Both Netflix and Amazon have seen substantial growth in their international subscriber numbers. To keep these subscribers engaged, they need to offer content that resonates with their cultural preferences.

• Access to fresh perspectives: International creators bring unique stories and perspectives that enrich the streaming landscape.

• Cost-efficiency: Production costs can often be lower in some international markets, offering a more cost-effective way to diversify content.

The impact of this trend is undeniable. We’re seeing a surge in international shows that are captivating audiences worldwide. From Korean dramas like “Squid Game” to Spanish crime thrillers like “Money Heist,” these shows are proving that quality content transcends borders.

So, what does this mean for viewers? Expect a richer and more diverse range of entertainment options on your streaming platforms. This shift towards global content is not only a boon for viewers but also a testament to the power of storytelling in connecting audiences across cultures. Get ready to discover your next favorite show, no matter where it comes from!